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ARTCOLLECTING.INFO
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On this website, we'll guide you through the evolutionary phases of our arttech enterprise. We're at the forefront of integrating digital innovations into the realm of art!
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Roadmap
АРТТЕХ-КОМПАНИЯ ARTCOLLECTING
STAGES OF THE PROJECT DEVELOPMENT
Art [2016]

Producing: pop-up exhibitions of young artists in co-working spaces in Moscow and St. Petersburg.

Producing: special project as part of the Night of Museums. Interactive online space with a virtual art gallery and video chat.

Producing: Art Meets Art happening in Zurich. An online exhibition of works by young artists, which could be accessed using QR codes in art spaces in Zurich.

Producing: online auction London! London! Works of art by Russian artists who live and work in London.

Educating: educational program for creating portfolio websites.

Educating: educational program on online marketing in design.
Tech [2016]

ArtCollecting

What was done
Online marketplace for selling art ArtCollecting.Info
How did this affect sales?
It was the first marketplace in Russia for selling works of art and design items. It was launched at a time when galleries and showrooms did not have online platforms: websites, promoted accounts on social networks, accounts on other marketplaces. The proposal turned out to be relevant for vendors who planned to expand their audience.

Outsourcing [2016]

Digitization: providing services to a private collector for digitizing a collection. Creation of a website, publication of works.

Website development: development of websites for galleries, theaters, publishing houses.

Online marketing: providing Internet promotion services to galleries, theaters, and publishing houses.
Art [2017]

Producing: 1st online digital art auction.

Producing: 1st crypto auction of contemporary art.

Producing: online event Affordable Art Fair & Auction.

Producing: online auction of graphic works dedicated to the holidays of February 23 and March 8.

Producing: Sci-Fi auction. Science fiction works of art.

Producing: closed online auction of works of art by Man Ray.

Publishing: release of the magazine Territory Marketing. Art and Real Estate. 20+ interviews with leading architects.




Tech [2017]

ArtCollecting

What was done
CRM + referral platform. For the first time in the world, we have opened the opportunity for curators to form their own collections based on materials from galleries and independent artists, receive a % of online sales, as well as the opportunity for galleries to attract partners from all over the world online.
How did this affect sales?
Increase in online sales of vendors by 250% or more due to business automation and the introduction of referral programs.

What was done
Crypto acquiring was introduced for the first time in the world. This made it possible to sell art for cryptocurrencies before the crypto sphere began to be regulated. The 1st Crypto-auction of contemporary art was held.
How did this affect sales?
The media resonance (the event was covered by top art and crypto media, this was accompanied by a powerful explosion on social networks) made it possible to attract the attention of vendors to the platform, collectors - to the works of artists and designers; a new audience of buyers has appeared - cryptocurrency owners, IT professionals; fueled the interest of traditional collectors, for whom the new technology (blockchain) has become a subject of interest.

Outsourcing [2017]

Website development: development of websites for galleries, theaters, publishing houses.

Online marketing: providing Internet promotion services to galleries, theaters, and publishing houses..

Product development: ArtCollecting CEO Marina Nadeeva joins the product development team of the blockchain platform for auto insurance. She is responsible for product marketing and analytics.
Art [2018]

Producing: Arttech conference at the time of Miami Art Week.

Producing: 50+ meetups dedicated to technologies in art.

Educating: art tours in Switzerland and Austria.
Tech [2018]

ArtCollecting

What was done
White label of ArtCollecting platform with its functionality for launching online galleries and stores.
How did this affect sales?
Provided access to clients who wanted to work on their domains under their own brand.

What was done
In 2018, work was carried out on mass adoption and users acquisition (UA). Users were trained to use the platform. Based on the results of a study of the behavior of vendors and clients, changes were made to simplify the work with CRM and the referral program.
How did this affect sales?
The number of vendors on the platform has increased, as well as the number of projects that have been launched using our digital solutions.

Outsourcing [2018]

Online marketing: providing promotion services to international IT and digital companies with a focus on community management, mass adoption and user acquisition (UA), including the development of a marketing strategy. 10+ clients.

IR: providing services for the development of marketing strategies and campaigns for international IT and digital companies aimed at attracting investors. B2B blogs and community. Advertising and PR in Linkedin and first-tier business media.
Art [2019]

Producing: international conference UnBlock Art as part of the DA!Moscow fair in Gostiny Dvor

Producing: 50+ meetups dedicated to technologies in art.

Publishing: release of an analytical report on online art sales.

Educating: discussions during screenings of world cinema classics on the ArtCollecting platform. 20+ film screenings online.

Tech [2019]

ArtCollecting

What was done
Implementing of new payment systems and Internet acquiring services, including services for split payments, which allowed vendors to receive online payments directly from customers.
How did this affect sales?
The number of vendors who are eligible for the split payment system has been increased.

What was done
Service for online film screenings.
How did this affect sales?
Increasing the receipts of platform users by launching educational programs.

What was done
Plugin for integration with blockchain platforms.
How did this affect sales?
The number of foreign vendors has been increased.

What was done
Integration with Zoom.
How did this affect sales?
Increasing the receipts of platform users through the launch of educational programs and online conferences.

Outsourcing [2019]

Online marketing: providing promotion services to international IT and digital companies with a focus on community management, mass adoption and user acquisition (UA), including the development of a marketing strategy. 15+ clients.

IR: providing services for the development of marketing strategies and campaigns for international IT and digital companies aimed at attracting investors. B2B blogs and community. Advertising and PR in Linkedin and first-tier business media.

Product development: a ticket service based on ArtCollecting digital solutions has been developed. Sold to a concert agency.
Art [2020]

Fund: building your own collection of digital art.

Producing: conference Art and taxes.

Producing: 1st Online Biennale of Contemporary Art.

Producing: New Year's event in virtual reality Unlock Art Night Out.

Producing: courses of lectures on foreign art, including the course by Alexey Valerievich Petukhov (Pushkin Museum). The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
Tech [2020]

ArtCollecting

Blockchain
In 2020, work was carried out on our own blockchain platforms and applications.

Outsourcing [2020]

E-commerce: launch of a new business unit (e-commerce) for 30+ clients from different business areas who had previously worked successfully offline. The work included business planning (P&L, analytics), business automation (implementation of CRM and integration with 1C), web development, integration with the largest marketplaces (Ozon, Wildberries, etc.)
Art [2021]

Producing: Ultra-Contemporary Art Awards in Dubai with an international jury.

Producing: New Year's event in the metaverse Unlock Art Night Out.

Producing: lecture courses on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
Tech [2021]

ArtCollecting

What was done
An NFT application has been launched on the Tezos blockchain.
How did this affect sales?
New vendors have been attracted. Wide media coverage is provided.

What was done
Plugin for integration with 1C for the art platform.
How did this affect sales?
The number of Russian platform vendors has been increased.

Outsourcing [2020]

Product development: an annual contract with a major pharmaceutical company with a portfolio of 20+ brands to launch new business units on the Internet.
Art [2022]

Art authentification and valuation: CEO of ArtCollecting Marina Nadeeva receives accreditation from the Ministry of Culture of the Russian Federation and becomes an expert in cultural values (painting).

Producing: lecture courses on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
Tech [2022]

ArtCollecting

What was done
An NFT marketplace was launched on the Polygon blockchain (in a year of rapid growth in the popularity of metaverses).
How did this affect sales?
New vendors have been attracted. Wide social coverage is ensured. Sold 5+ 3D image collections. For the first time: 3D formats glb, fbx, obj (for metaverses).

Outsourcing [2022]

Product development: ArtCollecting CEO Marina Nadeeva enters into a long-term contract with a major bank to develop new digital products.

Website development: development of websites for manufacturing companies.

Online marketing: providing Internet promotion services to manufacturing companies.

Product development: launch of a multilingual and multicurrency travel platform.
Art [2023]

Art authentification and valuation: ArtCollecting CEO Marina Nadeeva is expanding the scope of accreditation by the Ministry of Culture of the Russian Federation - becoming an expert in cultural values (graphics, prints and photography, sculpture)..

Art authentification and valuation: ArtCollecting acquires optical and IR equipment for technical and technological examination of art.

Art authentification and valuation: ArtCollecting forms its own base of standards

Producing: courses of lectures on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.

Publishing: The Art Market Guide at the time of Miami Art Week.

Publishing: web project Alternative Investments: art, crypto, diamonds

Publishing: ArtCollecting Web3 newsletter (weekly newsletter with articles and special projects on Linkedin).
Tech [2023]

ArtCollecting

What's being done now
An AI application is being developed to authenticate works of art (identifying authors, period of creation, checking equipment, etc.).
How will this affect sales?
A new economic segment will be created for art authentication (without official expert opinions and documentation). Users will have the opportunity to check information about a particular work cheaply.

Outsourcing [2023]

Product development: ArtCollecting CEO Marina Nadeeva becomes a member of product teams developing AI applications. Responsible for product marketing and analytics.

Website development: development of websites for manufacturing companies.

Online marketing: providing Internet promotion services to manufacturing companies.

E-commerce: launch of a new business unit (e-commerce) for 10+ clients from different business areas who had previously worked successfully offline. The work included business planning (P&L, analytics), business automation (implementation of CRM and integration with 1C), web development, integration with the largest marketplaces (Ozon, Wildberries, etc.)

Business automation: concluding partnership agreements with top software developers. Transfer of large Russian companies from SAP to the local software. Automation of business processes. Writing 5 modules for Bitrix24.
Art [2024]

In 2024 we will focus on the Art&Finance business unit and art expertise. Support for educational projects and programs will continue.

We will continue our work at the ArtCollecting platform and NFT platforms to increase sales.

In January, a media resource based on ArtCollecting's Web3 newsletter was launched. Intensive work will be carried out to develop it.
Tech [2024]

The development of an AI application for authenticating works of art (identifying authors, period of creation, checking equipment, etc.) will continue, as well as work on introducing new features into finished products.

In 2024, work with current and new clients will continue. Business focus: product development, web development, automation and CRM implementation.


2016
TECH
What was done

Online marketplace for selling art ArtCollecting.Info

How did this affect sales?

It was the first marketplace in Russia for selling works of art and design items. It was launched at a time when galleries and showrooms did not have online platforms: websites, promoted accounts on social networks, accounts on other marketplaces. The proposal turned out to be relevant for vendors who planned to expand their audience.
OUTSOURCING
Digitization: providing services to a private collector for digitizing a collection. Creation of a website, publication of works.

Website development: development of websites for galleries, theaters, publishing houses.

Online marketing: providing Internet promotion services to galleries, theaters, and publishing houses.

2017
ART
Producing: 1st online digital art auction.

Producing: 1st crypto auction of contemporary art.

Producing: online event Affordable Art Fair & Auction.

Producing: online auction of graphic works dedicated to the holidays of February 23 and March 8.

Producing: Sci-Fi auction. Science fiction works of art.

Producing: closed online auction of works of art by Man Ray.

Publishing: release of the magazine Territory Marketing. Art and Real Estate. 20+ interviews with leading architects.
TECH
OUTSOURCING
What was done

CRM + referral platform. For the first time in the world, we have opened the opportunity for curators to form their own collections based on materials from galleries and independent artists, receive a % of online sales, as well as the opportunity for galleries to attract partners from all over the world online.

How did this affect sales?

Increase in online sales of vendors by 250% or more due to business automation and the introduction of referral programs.
What was done

Crypto acquiring was introduced for the first time in the world. This made it possible to sell art for cryptocurrencies before the crypto sphere began to be regulated. The 1st Crypto-auction of contemporary art was held.

How did this affect sales?

The media resonance (the event was covered by top art and crypto media, this was accompanied by a powerful explosion on social networks) made it possible to attract the attention of vendors to the platform, collectors - to the works of artists and designers; a new audience of buyers has appeared - cryptocurrency owners, IT professionals; fueled the interest of traditional collectors, for whom the new technology (blockchain) has become a subject of interest.
01
02
Website development: development of websites for galleries, theaters, publishing houses.

Online marketing: providing Internet promotion services to galleries, theaters, and publishing houses..

Product development: ArtCollecting CEO Marina Nadeeva joins the product development team of the blockchain platform for auto insurance. She is responsible for product marketing and analytics.

2018
ART
TECH
OUTSOUTCING
Producing: Arttech conference at the time of Miami Art Week.

Producing: 50+ meetups dedicated to technologies in art.

Educating: art tours in Switzerland and Austria.
01
What was done

White label of ArtCollecting platform with its functionality for launching online galleries and stores.

How did this affect sales?

Provided access to clients who wanted to work on their domains under their own brand.
02
What was done

In 2018, work was carried out on mass adoption and users acquisition (UA). Users were trained to use the platform. Based on the results of a study of the behavior of vendors and clients, changes were made to simplify the work with CRM and the referral program.

How did this affect sales?

The number of vendors on the platform has increased, as well as the number of projects that have been launched using our digital solutions.
Online marketing: providing promotion services to international IT and digital companies with a focus on community management, mass adoption and user acquisition (UA), including the development of a marketing strategy. 10+ clients.

IR: providing services for the development of marketing strategies and campaigns for international IT and digital companies aimed at attracting investors. B2B blogs and community. Advertising and PR in Linkedin and first-tier business media.

2019
ART
TECH
OUTSOURCING
Producing: international conference UnBlock Art as part of the DA!Moscow fair in Gostiny Dvor

Producing: 50+ meetups dedicated to technologies in art.

Publishing: release of an analytical report on online art sales.

Educating: discussions during screenings of world cinema classics on the ArtCollecting platform. 20+ film screenings online.
01
What was done

Implementing of new payment systems and Internet acquiring services, including services for split payments, which allowed vendors to receive online payments directly from customers.

How did this affect sales?

The number of vendors who are eligible for the split payment system has been increased.
02
What was done

Service for online film screenings.

How did this affect sales?

Increasing the receipts of platform users by launching educational programs.
03
What was done

Plugin for integration with blockchain platforms.

How did this affect sales?

The number of foreign vendors has been increased.
04
What was done

Integration with Zoom.

How did this affect sales?

Increasing the receipts of platform users through the launch of educational programs and online conferences.
Online marketing: providing promotion services to international IT and digital companies with a focus on community management, mass adoption and user acquisition (UA), including the development of a marketing strategy. 15+ clients.

IR: providing services for the development of marketing strategies and campaigns for international IT and digital companies aimed at attracting investors. B2B blogs and community. Advertising and PR in Linkedin and first-tier business media.

Product development: a ticket service based on ArtCollecting digital solutions has been developed. Sold to a concert agency.

2020
ART
TECH
OUTSOURCING
Fund: building your own collection of digital art.

Producing: conference Art and taxes.

Producing: 1st Online Biennale of Contemporary Art.

Producing: New Year's event in virtual reality Unlock Art Night Out.

Producing: courses of lectures on foreign art, including the course by Alexey Valerievich Petukhov (Pushkin Museum). The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
Blockchain

In 2020, work was carried out on our own blockchain platforms and applications.
E-commerce: launch of a new business unit (e-commerce) for 30+ clients from different business areas who had previously worked successfully offline. The work included business planning (P&L, analytics), business automation (implementation of CRM and integration with 1C), web development, integration with the largest marketplaces (Ozon, Wildberries, etc.)

2021
ART
TECH
OUTSOUTCING
Producing: Ultra-Contemporary Art Awards in Dubai with an international jury.

Producing: New Year's event in the metaverse Unlock Art Night Out.

Producing: lecture courses on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
01
What was done

An NFT application has been launched on the Tezos blockchain.

How did this affect sales?

New vendors have been attracted. Wide media coverage is provided.
02
What was done

Plugin for integration with 1C for the art platform.

How did this affect sales?

The number of Russian platform vendors has been increased.
Product development: an annual contract with a major pharmaceutical company with a portfolio of 20+ brands to launch new business units on the Internet.
2022
ART
TECH
OUTSOURCING
Art authentification and valuation: CEO of ArtCollecting Marina Nadeeva receives accreditation from the Ministry of Culture of the Russian Federation and becomes an expert in cultural values (painting).

Producing: lecture courses on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.
What was done

An NFT marketplace was launched on the Polygon blockchain (in a year of rapid growth in the popularity of metaverses).

How did this affect sales?

New vendors have been attracted. Wide social coverage is ensured. Sold 5+ 3D image collections. For the first time: 3D formats glb, fbx, obj (for metaverses).
Product development: ArtCollecting CEO Marina Nadeeva enters into a long-term contract with a major bank to develop new digital products.

Website development: development of websites for manufacturing companies.

Online marketing: providing Internet promotion services to manufacturing companies.

Product development: launch of a multilingual and multicurrency travel platform.
2023
ART
TECH
OUTSOURCING
Art authentification and valuation: ArtCollecting CEO Marina Nadeeva is expanding the scope of accreditation by the Ministry of Culture of the Russian Federation - becoming an expert in cultural values (graphics, prints and photography, sculpture)..

Art authentification and valuation: ArtCollecting acquires optical and IR equipment for technical and technological examination of art.

Art authentification and valuation: ArtCollecting forms its own base of standards

Producing: courses of lectures on foreign art. The courses are available on the website conf.artcollecting.info

Producing: lecture courses on web development and online marketing, as well as blockchain courses for beginners.

Publishing: release of an analytical report on online art sales.

Publishing: The Art Market Guide at the time of Miami Art Week.

Publishing: web project Alternative Investments: art, crypto, diamonds

Publishing: ArtCollecting Web3 newsletter (weekly newsletter with articles and special projects on Linkedin).
What's being done now

An AI application is being developed to authenticate works of art (identifying authors, period of creation, checking equipment, etc.).

How will this affect sales?

A new economic segment will be created for art authentication (without official expert opinions and documentation). Users will have the opportunity to check information about a particular work cheaply.
Product development: ArtCollecting CEO Marina Nadeeva becomes a member of product teams developing AI applications. Responsible for product marketing and analytics.

Website development: development of websites for manufacturing companies.

Online marketing: providing Internet promotion services to manufacturing companies.

E-commerce: launch of a new business unit (e-commerce) for 10+ clients from different business areas who had previously worked successfully offline. The work included business planning (P&L, analytics), business automation (implementation of CRM and integration with 1C), web development, integration with the largest marketplaces (Ozon, Wildberries, etc.)

Business automation: concluding partnership agreements with top software developers. Transfer of large Russian companies from SAP to the local software. Automation of business processes. Writing 5 modules for Bitrix24.
2024
ART
TECH
OUTSOURCING
Plans

The development of an AI application for authenticating works of art (identifying authors, period of creation, checking equipment, etc.) will continue, as well as work on introducing new features into finished products.
Plans

In 2024 we will focus on the Art&Finance business unit and art expertise. Support for educational projects and programs will continue.

We will continue our work at the ArtCollecting platform and NFT platforms to increase sales.

In January, a media resource based on ArtCollecting's Web3 newsletter was launched. Intensive work will be carried out to develop it.
Plans

In 2024, work with current and new clients will continue. Business focus: product development, web development, automation and CRM implementation.
ART
Producing: pop-up exhibitions of young artists in co-working spaces in Moscow and St. Petersburg.

Producing: special project as part of the Night of Museums. Interactive online space with a virtual art gallery and video chat.

Producing: Art Meets Art happening in Zurich. An online exhibition of works by young artists, which could be accessed using QR codes in art spaces in Zurich.

Producing: online auction London! London! Works of art by Russian artists who live and work in London.

Educating: educational program for creating portfolio websites.

Educating: educational program on online marketing in design.
STAGES OF THE COMPANY DEVELOPMENT
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